Dan Ariely: Your Customers are Irrational
The good news? You can predict how – thanks to behavioral economics.
No one understands human nature like Dan. He’s also super prolific, with 3 NYT best-sellers and the 2008 Ig Nobel prize in medicine.
5 ways to use his lessons to your advantage as a founder or leader…
1) Motivated by meaning, not money.
Meaning can come from many things: creation, challenge, ownership, connection.
Take this example: a study paid people to b…
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