Do Mental Models Work?

Two mental models to boost your company, and two that are total fallacies.

There are so many mental models out there — too many to count. And as a founder, your social media feeds are constantly bombarded with them, from rehashings of the greats like Jobs to new (and brilliant) thinkers like Balaji Srinivasan.

But how can you tell if a theory holds water? Here are two tried-and-true models with impressive credentials — and two …